Monday, 27 June 2011

The Sartorialist

The Sartorialist is a fashion blog by New Yorker, Scott Schuman. He started the blog to share photos of people that he saw on the streets of New York. 

"When I worked for the fashion industry, I felt that there was a disconnect between what I was selling in the showroom and what I was seeing real people (really cool people) wearing in real life."

Sartorialist is a made up word by Scott, and it means someone who is interested in expressing their own sense of style. The site has great appeal as the content is original, it is very visual and is a fast read. He provides a fashion insider's view on what is happening on the streets and the runway.

We are always intrigued to see what has caught Scott's eye, so it comes as no surprise that as soon as we came across The Sartorialtwist, we have become obsessed. A random fashion generator, using Scott's acclaimed street style pictures, it mismatches the head, torso and legs of the models. Take a look and see if you can resist clicking refresh just one more time!

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