Rethink The Food Label is a crowd sourcing design competition based in America asking some of the best nutritionists and designers to redesign the American nutrition label. There is always controversy about crowd sourcing as it takes work away from professional designers, however Rethink The Food Label's mission is to goad the FDA and other powers that be into doing something about America's food labeling.
Obesity and diabetes rates are soaring in the United States, people believe it is time to mount pressure on the FDA to reconsider the the presentation of the nutritional facts by which people plan their food intake. This problem has been hitting the headlines for some time and celebrities such as Jamie Oliver with his Food Revolution and Michelle Obama's Let's Move campaign are passionate about making a change to Americans and their children's diets.
The deadline to submit an idea is July 1 and winners will be announced July 15. Find out more about the reasons for running the competition here.