freethinking

Monday 27 June 2011

design is about decisions you make every day


We've recently come across this article on a blog by Fast Company Design and found it quite inspiring and insightful. 

It is an autobiographical essay on living a designed life, by Stefan Boublil. He writes about his desire to curate and design his life and the experiences he's had along the way. He discovered that stories are told primarily by the things we surround ourselves with, they are the first opportunities to express who we are to the outside world. 

"Designing my life, not just my work, is what I now strive for on a daily basis, sometimes succeeding, sometimes failing, but always making sure that the decisions at hand are my own. That is worthwhile design."


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com