Wednesday, 8 June 2011

Cycle Chic

I can tell that summer has arrived as the amount of cyclists I see on my way into the studio every morning has doubled. It is great to see that more and more people are starting to use the bicycle as an alternative mode of transport. The bicycle has become a fashion statement as well as a great mode of transport and way of keeping healthy.

One blog that claims to have kick started this trend is Cycle Chic.  Dedicated to the bicycle culture which has been growing over the past few year in our cities. Created in June 2007 when journalist, film director and photographer Mikael Colville-Anderson decided to put a growing number of his photos about Copenhagen's bicycle culture into one place on the internet.

A selection of shots of life in the World's Cycling Capital, including fashionable Copenhageners on their bikes started to get a positive reaction, with growing interest from abroad in seeing how the bicycle was an integral part of life in the Danish capital. What Cycle Chic focusses on is "how Copenhageners have demystified the bicycle and use it without any form of bicycle 'gear'. Just as the bicycle was meant to be ridden when invented."

A lot of brands are picking up on the growing bicycle culture. The new Kenco Milliacano advert featuring Keeley Hawes has her showing off her great lifestyle choices including a pretty baby blue vintage bike, as well as knitting, a luxury bath and an apple laptop.

The readers of Cycle Chic include people interested in fashion as well as bicycles and bicycle culture. Colville-Anderson and his team have teamed up with various co-bloggers to bring different angles and perspectives to the blog and welcome the inclusion of guest photos sent from around the world. Other Cycle Chic blogs based around the world include London, Sydney, Dublin and Mexico

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