Thursday, 2 June 2011

Eat the Road

"Eat the road. Seriously, eat it."

VW South Africa have released and ad you can eat. Seriously. Placed in Auto Trader magazine the ingredients of the ad include "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine". Although this sounds very intriguing, I'm not sure whether I'm going to go straight to the news agents and get myself a copy to go with my afternoon cuppa. According to Adweek - in the US, the EPA warns factory workers to avoid skin contact with the ingredient propylene glycol to prevent brain, liver and kidney abnormalities!

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at