freethinking

Monday 6 June 2011

Friendly Fires new album

The new Friendly Fires album, art directed by Phil Lee at label XL Recordings, features beautiful photography by Sølve Sundsbø. The sleeve visually represents the title of the album, PALA, which comes from the Aldous Huxley novel Island about a doomed utopia. The band took inspiration from this novel when recording the album and also felt that it represented their journey as a band. In an article for CR Lee explains: "We looked at various ways utopian life has been represented and visualised in other contexts. We found a wealth of minimal architecture, sterile communities and futuristic worlds but this all felt too cold and clinical for the record which sounded really warm and full of life."

The parrot imagery was developed as the band realised that the parrot inhabited island in the book symbolised tropicana. Dashing out to buy one now so I'll leave you with more lovely images below!



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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com