Wednesday, 15 June 2011

Chrome: It gets better project

During an the ad break of a recent episode of Glee, Google Chrome showcased a new project, created by Dan Savage  called 'It gets better'. The project is aimed at letting LGBT questioning teens know that they can survive bullying and teasing at school and was started in 2010 following a run of high profiled teen suicides. Cast members from Glee and celebrities such as Lady Gaga have created YouTube videos in support of the campaign.

The campaign also supports the 'Make it better project' which has more specific aims in tackling the problem now. The 'It gets better' website expresses the need for action and acts as a network for people who support the cause or who have been affected by bullying.

Gaga and Glee have become extremely instrumental in tackling bullying and helping people to express who they are. The theme of 'Born this way' runs big through Gaga's recent music creations and the artist is even rumored to have made sure that the words 'deluxe' or 'special' did not appear on her latest records as she dislikes them. The rise and success of this messaging can only be positive, lets hope it grows. 

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