freethinking

Wednesday, 29 June 2011

The Waste Land App

 

Touch Press and Faber and Faber have published a new iPad App, The Waste Land by T.S.Eliot, which has fast become App of the week in the US. The App is a 'contemporary re-presentation' of the poem and allows a modern audience to interpret, understand, and engage with the poem through various multimedia experiences such as video and annotated notes. There are even readings from Eliot himself.

Designer Hilary Kenna discusses on her design and collaboration here. She comments: 'For my part, I have tried to present the poem as a beautiful, readable, usable text within an interface that causes minimal interference with the reading experience. Effectively, I wanted the interface and typography to almost go unnoticed - not to compete with the readers' attention for an already demanding text.'

The App is cleverly constructed with various layers making a comprehensive application both easy to use and all-inclusive in terms of content. It's also just £7.99 from the iTunes App store.


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com