freethinking

Friday 17 June 2011

The future of magazines

"Will there come a time when children won't know what a classic magazine looks like?" 

This a question asked by advertising blog Creative Criminals about an ad for Brazilian magazine Veja's iPad version of the magazine. It shows a young girl trying to enlarge the pictures in a magazine as if it were an iPad. 


Children will grow up watching their parents reading from an iPad instead of a book or magazine and think it is the norm. Publishers are becoming more creative with how they use apps to increase the number of readers. The December 2010 issue of Marie Claire features a moving cover of Harry Potter star Emma Watson:


This may well be the future of magazines. 

Posted by Free Thinking® at 6/17/2011 06:37:00 am

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com