"Will there come a time when children won't know what a classic magazine looks like?"
This a question asked by advertising blog Creative Criminals about an ad for Brazilian magazine Veja's iPad version of the magazine. It shows a young girl trying to enlarge the pictures in a magazine as if it were an iPad.
Children will grow up watching their parents reading from an iPad instead of a book or magazine and think it is the norm. Publishers are becoming more creative with how they use apps to increase the number of readers. The December 2010 issue of Marie Claire features a moving cover of Harry Potter star Emma Watson:
This may well be the future of magazines.