freethinking

Thursday 9 June 2011

London 2012 Olympic Torch

A prototype of the London 2012 Olympic Torch was unveiled in London yesterday. Designed by BarberOsgerby, the torch is made from a golden aluminium alloy. The triangular torch will be perforated by 8000 circular holes representing the 8000 torch-bearers to take part in the Olympic relay and allowing glimpses of the burner system inside. The torch will be 800mm high and weigh 800g.

So, what do you think of the design? Comments from the studio are that it looks like a cigarette bin and a cheese grater... 


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com