Monday, 6 June 2011

X-Men in the sky

As part of an massive marketing blitz, the promoters of X-Men: First Class took to the sky of Los Angeles and created a huge buzz with this sky-written logo. Taking advantage of a mass audience on Memorial Day, where families would have gathered in their gardens together, the advert was cleverly devised, encouraging people to Tweet, Facebook and yes even blog about the logo in the sky!

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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at Visit our main site at