Thursday, 16 June 2011

Cindy Gallop's 3 min manifesto

Cindy Gallop has recorded a fantastic video manifesto with Adweek about the advertising industry today. Gallop, who is known for her career at BBH - particularly for opening the very successful New York branch, discusses how advertising has moved on since the 'Mad Men' days where clients believed that the work that agencies produced was 'magic'. In the short film she claims that social media is 'the buzz word of the moment' and that the site 'Texts from last night' is a perfect demonstration of the way in which social media is simply reflecting the same human instincts that we've always had and shared.

Gallop's projects include Make Love not Porn and If We Ran The World.


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