freethinking

Thursday 23 June 2011

Brand Reversions




Notice something strange?

Brand Reversions by Graham-Smith is a logo project that takes a brand logo and changes it based on the visual style of another brand logo: Brand identities with a split personality.

Some versions focus on two leading competitive brands such as Coca Cola and Pepsi whilst others are based on what he feels work well aesthetically.

Click here to find out more about Graham-Smith and to view more interesting reversions...


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As children we had the freedom of imagination and creativity with no boundaries. At school and as adults we are encouraged away from imagination and day dreaming, to think in a structured, process driven way. We disagree with this. We challenge this. Imagination and creativity are gifts that we are all given, and we can develop and encourage them, not throw them away. Free Thinking® is our approach to life, to creativity, to advertising campaigns, to graphic design. We challenge the way things are done, created, agreed, made. If you've got a post to share email us at info@createfreethinking.com. Visit our main site at www.partnerssmr.com